diff --git a/nxy/plugins/regex.py b/nxy/plugins/regex.py
index 057f5ef..91de920 100644
--- a/nxy/plugins/regex.py
+++ b/nxy/plugins/regex.py
@@ -36,7 +36,7 @@ class Useless(DatabasePlugin):
 
         if result:
             old = result['item']
-            msg = old.replace(search, '\x02{}\x0F'.format(replace))
+            msg = old.replace(search, '\x02{}\x0F'.format(replace), 1)
             msg = re.sub(r'\x01ACTION (.*)\x01', r'/me \1', msg)
             if old != msg:
                 self.bot.privmsg(target, '<{nick}> {msg}'.format(nick=nick,