diff --git a/build.bash b/build.bash
index 03cc9aa..f186e90 100644
--- a/build.bash
+++ b/build.bash
@@ -16,7 +16,7 @@ fi
 # Parse arguments
 TARGET="master"
 CACHE_FLAG=""
-BRANCH_TARGET=""
+CUSTOM_BRANCH=""
 
 for arg in "$@"; do
     case $arg in
@@ -27,8 +27,8 @@ for arg in "$@"; do
             CACHE_FLAG="--no-cache"
             ;;
         *)
-            if [ -z "$BRANCH_TARGET" ]; then
-                BRANCH_TARGET=$arg
+            if [ -z "$CUSTOM_BRANCH" ]; then
+                CUSTOM_BRANCH=$arg
             fi
             ;;
     esac
@@ -43,7 +43,10 @@ fi
 # Set Image name and branch defaults
 IMAGE_NAME="f0ckm"
 
-if [ "$TARGET" == "master" ]; then
+if [ -n "$CUSTOM_BRANCH" ]; then
+    BRANCH_TARGET="$CUSTOM_BRANCH"
+    echo "--- CUSTOM BRANCH DEPLOYMENT (${BRANCH_TARGET}) ---"
+elif [ "$TARGET" == "master" ]; then
     echo "--- PRODUCTION DEPLOYMENT (master) ---"
     BRANCH_TARGET="master"
 elif [ "$TARGET" == "stg" ]; then